I’m just saying


(from gtmcknight’s flickr)

There was this thing last week where the Hype Machine launched a new site. It’s good, works well and looks nice. I gladly tell people about Hype Machine and use it frequently myself. It’s basically an awesome resource. But they did this thing where they wouldn’t launch their new site until 10,000 people were looking at the front page at once (though that apparently failed and they launched anyway). I thought it was a pretty stupid thing on their part. Why would I want to keep that page open for a whole day waiting for 9999 other people to also be staring at that page? It seemed like a silly grab at attention and I didn’t tell people about it.

I saw a number of other sites mention it, though, and encourage other people to go there. I don’t mean to be a rabble rouser [1], but did you notice a number of the the sites that encouraged people to visit were sites that run ads? I’m not an idiot–I know what drives traffic to music blogs and the Hype Machine drives more traffic than even Google in many cases. If that’s down indefinitely due to a publicity stunt, your site views drop and if you’re running ads, your income drops. That’s not hard to figure out.

Maybe I’m just reading into things. Maybe all those people just thought that Hype Machine’s publicity stunt was cool.

[1] This is 1940s week at IPMN.



2 Responses to “I’m just saying”

  1. Anthony V says:

    All about the money with you, eh? :)

  2. adrian says:

    No, that’s not what I’m saying at all. For me, it’s all about the music and the product, the best way for fans to access the music. I don’t think the best way is for people to sit on one page all day. In the time they take to check that or load that, they can be finding music by scouring blogs, myspace, youtube; emailing friends; reading CMJ, NME, music periodicals, etc. Hype Machine’s absolutely great, but if it’s not available, there are stacks of other places to look.

    What I’m saying is that some other blogs might not have the same opinion, that money might factor more highly for them. I’m not against ads, just weary of the possible effect to integrity.

    I’ve taken in forty dollars from–and spent probably a few hundred dollars on–this blog since I started it. (If you’d like further transparency, I can itemize.) It’s definitely not all about the money. If it were, I’d be a horrible businessman.

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