You may recall that earlier this year, for some inexplicable reason, Cadbury-Schwepps (now Dr. Pepper Snapple Group) offered a free can of Dr. Pepper to everyone in America if Guns N’ Roses’ long in-production Chinese Democracy came out in 2008. Well, Chinese Democracy is coming out exclusively at Best Buy later this month and Dr. Pepper has confirmed they’ll hold up to their end of the offer.
While I don’t think I need any more GNR, I’ll take free Dr. Pepper for sure, so maybe it’s not all bad. (I’m a bit of a Dr. Pepper fan–I’ve even been to the museum in Waco, TX.)
What’s interesting is that Chinese Democracy isn’t the only big rock band going the exclusive route: AC/DC’s latest, Black Ice, is available exclusively at Walmart.
With the efficiency of modern physical and digital distribution methods, it seems to me like the best way to get music to the most people is to make it easily available to the most people. It puzzles me, then, what bands/ labels see in these exclusive deals. Are they getting money from the retailers? Or are they just getting premium placement and added promotion?
While smaller labels and self-released bands seem to be getting better with regards to making logical choices about promotion and distribution, big music continues to puzzle me.
 Except Buckethead and Slash